McMaster University crest Psychology 2B3

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Lecture Graphics (PowerPoint)

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Introduction to Attitudes & Beliefs (Click here for PDF version)
Measurement of Attitudes (Click here for PDF version)
Attitude Formation (Click here for PDF version)
Persuasion - the Yale program (Click here for PDF version)
One- and Two-Factor Models of Persuasion (Click here for PDF version)
Behavior and Attitude Change (Click here for PDF version)